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How to Promote Software

August 30th, 2010 admin Comments off


As a software developer I’ve seen a lot of software projects that died just because of lack of people who wanted to use it. It’s very frustrating when a team of several people or several hundreds people puts a lot of effort in a huge project and in the very end it just disappears in the mist of time. A promotion of a software is as important as any other pert of the process; very few products became world wide popular without a proper promotion.

This article will describe main points that will help you to bring your software to people.

Make it Useful

This part should be obvious – who needs a software that is useless? So, try to make it as important for people as water.

Make It User Friendly

As the software market is very rich now days, there are many products that are similar in their functionality and people have to choose one of them to use. One of the criteria is the usability – a very modern and very important aspect in software development. The more usable your software is the more people will like it.

Make it Bug-Free

I guess no one likes bugs in software, so the less bugs you have in your software the better it is. Imagine that bought a car and the left rear light flashes all the time or you can’t open a door? It doesn’t seem to be attractive.

Expose It

Ok, now we have an excellent, useful, user-friendly and bug-free software – let’s promote it. Show that you have something that they need. Sometimes you may need to show that you have something that they have but a bit better.

One of the best ways to promote a software is to add it to software directories like www.download.com. If you have a 64-bit version of your product there is a directory for them as well – www.64xsoft.com. This step will make your software visible for users. Avoid adding your software to directories full of spam as it will not bring any result but just consume your time.

Write articles about your software – it’s worth of it. People read a lot of material on the Internet, so why don’t you let them know that you are here with a new product.

If your software is not free, provide a demo version that will be free with limited functionality or free for some period of time only. Keep supporting and upgrading your software – that is a crucial aspect of a successful software project.

By: Alexander Usanin

Business Software – Adding Efficiency To Business

August 3rd, 2010 admin Comments off


Business software generally means software programs that can be used by business and companies to carry out business activities, or to increase or measure their business productivity. Business software solution is tailor made software for specific business purposes such as railway and airline ticketing system, billing and inventory control system for department stores etc. Business software can do away with any type of business activity such as cash transactions, receipts, issues, returns, rejections, interests, and depreciation, which entail final accounts, profit and loss accounts, balance-sheet etc.

A computer machine and business software are interdependent, with computer technology becoming more advanced with each new software addition. Nowadays even a tiny business entity tends to use small business software for its easy to handle and ready to use features. Many of the business software are plug and play type for which no special computer knowledge is essential. However, for complex calculations, tedious programming and special technical training, business software with learning tools is exceptionally helpful. IT companies on the other hand sometimes use business software for training purposes, enabling modern technologies like medical transcription.

The business software market is a billion dollar industry today and any one with a sound knowledge of the system can make his or her own earnings very easily. Business software has acquired an important position in the economy of developed and developing countries. Software developing countries like India are doing good business by exporting business software to developed countries. The sprawling BPO sector is providing business software solution to many MNCs and domestic companies.

Small business software markets throughout the globe and has captured a substantial part of the software market in recent times. Small business software may include toy and game software, audio-visual software, accounting software etc. Electronic spreadsheet software, a business software solution, has engaged itself successfully in the vast use of microcomputers.

There are standard softwares available for business such as Microsoft Excel, Word, Access, and Outlook etc., which cater to the everyday needs of most businesses. However custom business softwares have many advantages over standard business software. The custom business software can customize the functions and features in a manner required by the customer, be they automatic generation of letters, automatic sending of emails, deadline reminders, printing of receipts and bills, tracking of customers and orders. Many business softwares use operational research methods and algorithms for optimum utilization of resources, maximizing profits and minimizing costs. Business software has the potential to maximize the efficiency of businesses, systematize the way business is done and keep the business under control.

By: Susan Jan

Business Software – Adding Efficiency To Business

December 30th, 2009 admin No comments

Business software generally means software programs that can be used by business and companies to carry out business activities, or to increase or measure their business productivity. Business software solution is tailor made software for specific business purposes such as railway and airline ticketing system, billing and inventory control system for department stores etc. Business software can do away with any type of business activity such as cash transactions, receipts, issues, returns, rejections, interests, and depreciation, which entail final accounts, profit and loss accounts, balance-sheet etc.

A computer machine and business software are interdependent, with computer technology becoming more advanced with each new software addition. Nowadays even a tiny business entity tends to use small business software for its easy to handle and ready to use features. Many of the business software are plug and play type for which no special computer knowledge is essential. However, for complex calculations, tedious programming and special technical training, business software with learning tools is exceptionally helpful. IT companies on the other hand sometimes use business software for training purposes, enabling modern technologies like medical transcription. Read more…