Business Software

Your USP is your product or service’s most powerful benefit along with your strongest unique aspect of your business. Rosser Reeves was the author of the phrase, “unique selling proposition,” or USP, which is a unique message about itself versus the competition that each business or brand should develop and use consistently in its advertising and promotion. Your USP is that component in your business that makes you different from, and therefore, seemingly superior to your competitors. It is what makes your product or service different and more valuable to potential clients, and it is the main reason they will choose you over your competitors. Your USP is basically your sales message summarized in one concise statement. It is a tool for positioning your business in the minds of your prospects and customers.

Business

Without it, you’re just another company in the business market. Would you believe only 5% of the businesses develop one. It’s a major reason why many businesses fail or never reach their full potential. Creating one will help your business rise above and set you apart from your competition. In a recession, every small business is in the customer service business, it’s when customer service counts the most. So, if a small business keeps in contact with their leads, they will most likely walk away with the sale.

Unique

Thus, a Unique Selling Proposition becomes a Relevant Service Proposition or RSP a totally different concept, and one that echoes throughout your communications. What is unique about your product and/or service. You need to define just what makes you special and unique. Take a look and you’ll probably come up with several ideas of your own on how you can apply your unique experience to a niche that only you can effectively dominate. It is absolutely important that you find something which your business has or does which is truly unique in your field. For years, business trainers have stressed the importance of “USPs” (Unique Selling Propositions).

Service

One explanation maybe that we are in a recession and small businesses once again might fight for every dollar and that means they must deliver excellent customer service. In a recession, every small business is in the customer service business, it’s when customer service counts the most. “Whatever type of loan product or service a customer needs at the time, your USP should be so strong it instantaneously brings you into their thoughts whenever they think or talk about it.

Your USP is your “Unique Selling Proposition” — a simple statement of the specific advantages you bring to your clients — a clear statement of what sets you apart from your competitors. Discovering your USP is critical, but not as easy as it might seem. Consumers will verify your USP is accurate, and base future purchases on your ability to fulfill that promise. It is vitally important that your USP is translated through all of your marketing literature so existing and potential customers know what makes you different. The simplest test of your USP is how well known it becomes and how well it sells for you…

By: Robert Flowers

If you’re a small or medium-sized business owner, you don’t need to be told that the economic predictions for the near future may require you to make some savvy financial decisions. In fact, all across the news headlines, economists are warning about the coming fluctuations as market conditions change from day to day. However, as a practical matter, you also know that you can’t make a profit if you don’t have up-to-date small business software to maximize your staff members’ office productivity.

This is a conundrum faced by many entrepreneurs, some of whom erroneously believe that they have no choice but to spend their limited resources on pricey Microsoft software packages and operating software programs. What they do not realize (but would no doubt be happy to learn) is that there are exceptional small business software deals to be had on suppliers of software that works flawlessly with Word, Excel, PowerPoint and similar MS applications but costs much less.

The leading office productivity tool vying for MS’s business market is ASI Ability small business software, a product that’s been steadily gaining momentum as more executives and technical directors look for ways to minimize the outlay of cash they expend on computer-related programs. ASI Ability works with any Microsoft platform but it’s priced at a fraction of its most-well-known competitor. That makes it a great deal, especially as economic indicators continue to be less-than-ideal.

With ASI Ability small business software, office productivity isn’t compromised in the least. Not only can employees create all the documents, spreadsheets and presentations they need to win sales and woo clientele, but they can also download information from customers and prospects that are using MS platforms. Because ASI Ability essentially “syncs” with Microsoft, the conversions are seamless.

So why aren’t more small and mid-sized business owners using alternatives to MS like ASI Ability? Generally speaking, most simply do not know that it exists (unless they read articles like this one.)  It makes sense – Microsoft’s marketing budget is much larger than that of competitors like ASI Ability. But who do you think is paying for all their marketing campaigns? It’s the businesses who end up paying more than they have to for unnecessarily expensive products!

Best of all for the convert from MS to ASI Ability, customer service isn’t an issue with ASI Ability’s small business software. Representatives are available via email to quickly answer questions and help buyers with any issues they may encounter. In fact, leading technology magazines and reporters have continuously lauded ASI Ability’s advantages.

No small or medium-sized business can afford to spend too much, even when the global economy is going gangbusters let alone when a depression or recession looms. Therefore, it’s a savvy investment for the entrepreneur who wants to get and stay ahead to seek out unique ways to “pinch pennies.” Purchasing and utilizing small business software from ASI Ability is a great way to start on the road to being a lean, practical organization.

For more information, visit ASIability.

By: Toan Dinh